Strawberry Creek Strategies
From Hidden to High-Impact
Have you ever experienced Strawberry Creek in Berkeley? It meanders from the hills through Cal's campus, slips under downtown, and eventually joins with the Bay.
The segment in Strawberry Creek Park is a pioneering example of "daylighting": the process of uncovering a buried stream to let it thrive in the sun once more.
Strawberry Creek Strategies was founded on this same principle. I help Bay Area organizations daylight their work through stories that drive their mission. Through strategic storytelling consulting services, I ensure your value is no longer a well-kept secret, but a clear, visible force that delivers results.
Silicon Valley Rigor with East Bay Heart
15+ Years Experience in Strategic Storytelling
MBA from Carnegie Mellon University
Proven Mission Accelerator
Founded and scaled a global tech marketing function. Former management consultant. Specializing in content and brand strategy, event design and execution, facilitation, and strategic planning.
Skilled in applying strategic frameworks, performance analysis, and new technologies like AI across diverse organizations and sectors.
Strong track record of translating ambiguous, complex inputs into compelling stories and experiences. Experienced partner for businesses, non-profits, and civic organizations to drive action and growth.
Consulting Services
Flexible offerings to meet your unique needs. My most requested services include:
Communications, Marketing and Brand
Analysis, strategy, assets, and tactical execution to ensure that your brand story resonates with your target audience and drives action
Strategic Alignment & Facilitation
Meeting design, preparation, and facilitation for conversations that align and motivate teams
Experiences and Events
Design, management, and delivery of gatherings of all sizes that strengthen connections and uncover insights
Got something else in mind? Get in touch so we can explore the possibilities.
Erika Schmidt
Past President, Sappington
"Kera brings a rare combination of strategic rigor, brand intuition, and executional excellence. She sees the full picture and then translates that insight into marketing that moves the business forward."
Frank Defesche
SVP, Salesforce.com
"Kera's marketing skills are broad and impressive. She is one of the best writers and organizers I have worked with. But it is what enables these skills that makes Kera extraordinary. Curiosity, energy, go-getter mentality, and learner's mindset."
Terry Dyess
Founder & CEO, 3GIMBALS
"Her energy is contagious. She has an unusual big picture perspective coupled with a tactical, outcome-producing focus. Should you get the privilege of working with or even around her, you will walk away a better person."
Hi, I’m Kera Binns.
I’m a Mission Accelerator.
Most Bay Area organizations are doing powerful work. But if you don't have sufficient marketing or communications expertise in-house, telling a clear and consistent story becomes another responsibility for someone already wearing too many hats.
The resulting messaging hodgepodge can confuse your audience (if it reaches them at all), doesn't compel them to take action, and ultimately lessens your impact.
Let me help clear things up and daylight the stories that drive your mission.
Together, we'll uncover your work's compelling story, and build a strategy for how to consistently get it in front of your target audience to drive action.
With over 15 years of experience across high-growth tech, management consulting, and civic leadership, I’ve learned that the most successful work isn't just well-planned. It has to be well-told.
Ready to accelerate your mission?
